22-Yr Firm Veteran to Lead Advertising and Proceed to Strengthen Planet Health’ Place because the Inexpensive Chief in Well being & Health
HAMPTON, N.H., Aug. 9, 2022 /PRNewswire/ — Planet Health, Inc. (NYSE: PLNT) (the “Firm”), in the present day introduced that Jamie Medeiros, Vice President of Nationwide Advertising, has been promoted to Chief Model Officer. Ms. Medeiros, a 22-year Firm veteran, will lead the model technique and work collaboratively with businesses and throughout the group to make sure the model imaginative and prescient involves life by nationwide and native advertising and marketing technique, inventive, model advertising and marketing sponsorships and activations, and social media. She’s going to report on to Chris Rondeau, Chief Govt Officer.
“Jamie has performed a pivotal position in creating and main the breakthrough nationwide advertising and marketing campaigns which have constructed our model over the previous 20 years, together with iconic promoting campaigns like ‘Carry Issues’ and ‘No Gymtimidation,’ together with pillar advertising and marketing sponsorships like our New Yr’s Eve celebration in Occasions Sq.,” mentioned Chris Rondeau, Chief Govt Officer. “She brings large model advertising and marketing management expertise and institutional data to this position, along with her robust capability to collaborate internally, with franchisees, and company companions. I’m assured that Jamie will proceed to drive impactful outcomes and strengthen our place as a pacesetter in well being and health.”
Ms. Medeiros joined Planet Health in 2000, the place she labored on the entrance desk within the Firm’s third location earlier than transitioning to the Planet Health company advertising and marketing staff. All through her tenure, she has held roles of accelerating duty, along with her most up-to-date place being Vice President of Nationwide Advertising. Ms. Medeiros has been instrumental in creating and refining Planet Health’ advertising and marketing technique and differentiated ‘Judgement Free’ positioning within the health business, which has helped develop the model and enhance membership to 16.5 million members and a couple of,324 shops in the present day.
“It has been an honor to assist construct the Planet Health model, and I am thrilled to have the chance to steer advertising and marketing on this new position,” mentioned Ms. Medeiros. “I actually consider one of the best is but to come back and sit up for motivating and galvanizing individuals to get transferring and to make their well being and wellness a precedence, by our differentiated positioning and method to inexpensive health.”
About Planet Health
Based in 1992 in Dover, NH, Planet Health is among the largest and fastest-growing franchisors and operators of health facilities in the US by variety of members and areas. As of June 30, 2022, Planet Health had 16.5 million members and a couple of,324 shops in 50 states, the District of Columbia, Puerto Rico, Canada, Panama, Mexico and Australia. The Firm’s mission is to reinforce individuals’s lives by offering a high-quality health expertise in a welcoming, non-intimidating atmosphere, which we name the Judgement Free Zone®. Greater than 90% of Planet Health shops are owned and operated by unbiased enterprise women and men.
SOURCE Planet Health, Inc.